Yahoo: Online Ads Have Stabilized Oct 21, 2009
While no match for the a few days earlier, Yahoo's () results and its forecast for current-quarter sales beat analysts' expectations and gave further evidence that this year's swoon in Internet advertising may be ending. Investors were pleased with the results, boosting Yahoo's shares almost 6% in extended trading after the market close. (BusinessWeek)
Ads drive Google's profit way up Oct 17, 2009
Google Inc. reported third-quarter results that easily topped expectations on Thursday, the second straight period of gains for the online search titan and a clear sign that Internet advertising is bouncing back from the depths of the recession ... Ads drive Google's profit way up Articles Google Inc. reported third-quarter results that easily topped expectations on Thursday, the second straight period of gains for the online search titan and a clear sign that Internet advertising is bouncing... (San Francisco Chronicle -- Technology)
Ads drive Google's profit way up Oct 17, 2009
Google Inc. reported third-quarter results that easily topped expectations on Thursday, the second straight period of gains for the online search titan and a clear sign that Internet advertising is bouncing back from the depths of the recession. Images. (San Francisco Chronicle)
Google chalks up record profit, indicates internet ad pickingup Oct 16, 2009
The results released Thursday are the strongest indication yet that the Internet advertising market is bouncing back from its worst funk since the dot-com bust at the start of the decade ... Google could be further along the comeback trail than other companies that depend on Internet advertising. (The Star Online, Malaysia -- Business)
Profit slides 84% at Harley-Davidson Oct 16, 2009
The results are the strongest indication yet that the Internet advertising market is bouncing back from its worst funk since the dot-come bust at the start of the decade. Google is considered a good barometer for the state of Internet commerce because its search engine serves as the hub of the Web s largest adverting network. (Boston Globe)
Wine owner rebuffed on Wide Eye claims Oct 8, 2009
Constellation Brands promoted Wide Eye in web videos and other internet advertising, as well as in print ads. According to the FTC's complaint, there was no credible scientific evidence to support the claim that consumers who drink Wide Eye would remain alert. (Sydney Morning Herald -- Business)
Northern Foods First-Half Revenue Advances on Sales of Budget Sandwiches Oct 6, 2009
9 percent in the first half, boosted by television and Internet advertising for the Foxs cookie brand featuring its Vinnie mascot. To contact the reporter on this story: in London at. (Bloomberg -- UK)
Economy erodes Internet advertising revenue Oct 6, 2009
AFP - Tuesday, October 6. US spending on Internet ads was dragged down by the dire economy in the first half of 2009, according to a report which has been released by Interactive Advertising Bureau and PricewaterhouseCoopers. (Yahoo! Asia News)
New Source of Online Ad Revenue Oct 3, 2009
But the dearth of local search advertising is likely to change soon, Internet advertising analysts said ... As money moves into that segment of Internet advertising, Internet companies are quickly improving their services. (Yahoo News -- Electronic Commerce)
Ad man on online 'revolution' Oct 2, 2009
The Bi-annual study from the Internet Advertising Bureau shows a growth of 4. 6% in online revenue, whereas television advertising has fallen. (BBC News -- Business)
Diamyd Makes Investment in Time-to-market Oct 1, 2009
Inclinix has an excellent track record in patient recruitment for type 1 diabetes in the U.S. and is working through targeted internet advertising, social media networking, professional regional recruitment managers and regional referrals of patients to the study clinics. "We are pleased that Diamyd Medical has chosen Inclinix as their enrollment partner for this important study. We look forward to the opportunity to contribute to the development of the Diamyd(R) vaccine and thereby make a truly... (Primezone Releases)
Bing fights scammers with warning ads Oct 1, 2009
Microsoft's warnings are "a fine start, and probably the best tactic for searches associated with known email scams," said Ben Edelman, an assistant professor at the Harvard Business School who researches Internet advertising. "If a user searches for 'Microsoft lottery', someone should tell them they're at risk of being scammed, and it's great that Microsoft puts that information front-and-center," he said via e-mail. (San Francisco Chronicle -- Technology)
Newspaper stocks rise as outlook improves Sep 30, 2009
Newspapers have been trying to sell more online ads, but those efforts have yet to offset the losses because Internet advertising rates are so much lower than print. Some Web sites like Craigslist don't even charge for most classified ads, drying up one of newspapers' biggest sources of cash. (MSNBC -- Business)
Online advertising 'overtakes TV' Sep 30, 2009
752bn between January and July, according to the study by the Internet Advertising Bureau and PricewaterhouseCoopers ... Guy PhillipsonInternet Advertising Bureau ... Online display advertising - such as banners - had "performed notably well against its peers in TV, print and radio", said Guy Phillipson, chief executive of the Internet Advertising Bureau. (BBC News -- UK)
Call an Expert Sep 25, 2009
INTERNET ADVERTISING. Call Michelle Bright at. (The Daily Journal)
Intel unites internet with TV Sep 25, 2009
"In the past the idea was to put the browser on TV and use a text based interface which would interfere with the programme. "This leaves the user in the environment they are comfortable with which is watching TV," said Mr Barry. The "snippet bar" can be widened and used as a sidebar on the left of a screen without obscuring the show that is being viewed. Advertising Other Widget Channel features shown at the conference included the ability to do picture-in-picture, download video on demand and... (BBC News -- Technology)
PR Newswire's Cristy Clavijo-Kish to Present at Multichannel's Seventh Annual Hispanic Television Summit 2009 Sep 23, 2009
Cristy's participation in Multichannel's Hispanic Television Summit exemplifies PR Newswire's ongoing effort to deliver a comprehensive suite of communications tools and strategies that enable communicators to engage and interact with the largest and fastest growing minority group in the U.S. PR Newswire's industry-leading resources for communicating with U.S. Hispanic audiences include: Hispanic PR Wire, the leading news distribution service to reach Hispanic media; ProfNet en Espanol, a free... (Yahoo! Wire -- Entertainment News)
EU Advisor: Google Ads Don't Infringe Trademarks Sep 23, 2009
He did not accept Google's argument that the Internet advertising system is a neutral platform that would exempt it from similar legal action in the future. While Maduro's recommendation is not binding on the court, legal advisor opinions are followed by the court in about 80 percent of cases. (Newsmax)
Adviser: Google ads didn’t break law Sep 23, 2009
He rejected Google s argument that the Internet advertising system is a neutral platform that would exempt the company from similar legal action in the future. Louis Vuitton said that may pave the way for different national jurisdictions to find Google liable as this process continues, warning that it had already won numerous cases in its campaign against counterfeit goods. (Boston Globe)
Real-time web connects people Sep 23, 2009
"It all can be distracting at times," says Kevin Weatherman, 27, who is in business development for an Internet advertising start-up in Palo Alto, Calif. He uses at least six instant-messaging services often at once. (USA Today)
rich German to challenge Google News Sep 23, 2009
Burda described Google as a "killer application" which delivered almost half of all traffic to local journalism Web sites and yet managed to keep almost one-third of all Internet advertising revenues in Germany for itself. "All of that without making any investment of its own in the expensive business of journalism," Burda noted. (Harper's Magazine)
Court Adviser Backs Google in Net Ad Case Sep 22, 2009
LUXEMBOURG (Reuters) - An adviser to the European Union's top court backed Google on Tuesday in a row with luxury goods maker LVMH over Internet advertising, saying the Web search firm had not infringed trade mark rights. "Advocate General Poiares Maduro considers that Google has not infringed trade mark rights by allowing advertisers to buy keywords corresponding to registered trade marks," the European Court of Justice said in a statement. (ABC News -- Business)
When advertising a house, keep it real Sep 22, 2009
Internet advertising dominates the home-sale industry, but that's not to say that print ads are dead. A good home-for-sale ad - online or in a newspaper - should contain enough factual information to interest a buyer without overstating reality. (San Francisco Chronicle -- Business)
Google launches new service for display ad trading Sep 19, 2009
The Ad Exchange is the first big product resulted from Google's purchase of Internet advertising solutions company Double Click in 2008 for over 3 billion U.S. dollars. Google has been successful in making money from search advertising -- short, highly relevant text ads alongside search results on its search engine. (Xinhuanet, China)
Focus Media Reports Second Quarter 2009 Results Sep 19, 2009
Internet advertising service revenue was $66 ... Non-GAAP gross profit from our Internet advertising services for the second quarter of 2009 was $10 ... Three months ended June 30, 2009 non- GAAP (1) (2) (3) (4) GAAP Net revenue Movie Theater & Outdoor Billboard network 14,762 14,762 Internet advertising 66,724 66,724 Others 642 642 Total 82,128 82,128 Cost of sales Movie Theater & Outdoor Billboard network 10,912 -- (868) -- -- 10,044 Internet advertising 60,696 -- (1,565) (3,115) -- 56,016... (Yahoo! Wire -- Entertainment News)
Tucker Max Responds to the CTA Decision to Ban Ads for 'I Hope They Serve Beer in Hell' Sep 19, 2009
In response to the loss of audiences in Chicago, Rudius Media and Darko Entertainment, the two companies behind the film, are announcing that they are doubling their internet advertising budget and expanding print and television ads to other, more open minded cities. Max was adamant that he not only doesn't hate women, he loves them, "That's the question I have constantly asked that the protestors have never addressed, because they can't: 'If my art is misogynist and promotes violence against... (Yahoo! Wire -- Entertainment News)
Google updates browser, plans to gain share Sep 16, 2009
In addition to Google's oft-cited credo that anything that improves the online experience will ultimately benefit its Internet advertising business, Google also sees Chrome as an important plank in developing online software such as email and word processing, which it refers to as "Apps," or applications. The software is free to consumers, but Google sells enterprise-grade versions to corporations. (MSNBC -- Technology)
Lawyer fights online legal referrals Sep 14, 2009
Internet advertising is a big issue for us, he said, adding that what is particularly thorny is the idea of legal services being marketed by a party other than the law firm itself or referrals being made by parties outside the legal profession. And a 1957 Connecticut law makes it a felony to pay for referrals to a lawyer or accept such a payment. (Boston Globe)
Congress weighs landmark change in Web ad privacy With BC-US-TEC--Internet Privacy-Glance, Sep 10, 2009
But the current bill would mark the first significant attempt by Congress to regulate Internet advertising ... Rick Boucher, chairman of the House Energy and Commerce Subcommittee on Communications, Technology and the Internet, hopes to put in a bill governing Internet advertising. (Jefferson City News Tribune, MO)
Yahoo to Allow Users to Opt Out of Custom Ads Sep 8, 2009
In its to Markey's letter, Comcast "has not used, nor has it authorized others to use, its facilities as an ISP to tailor or facilitate the tailoring of Internet advertising to its Comcast high-speed Internet customers," wrote Gerard J. Lewis, Jr., deputy general counsel and chief privacy officer for Comcast. Google said it does not employ DPI. For routine searches on Google. (Yahoo News -- Internet and WWW)
Pay Per Click Internet Advertising Sep 8, 2009
Google Cost Per Click Web Sponsored Listings. What is pay per click advertising, how does PPC work and how much does it cost. (Suite101.com)
Aaron's, Inc. and the University of Alabama Announce Exclusive Partnership With Aaron's Premier Visibility at Alabama's Major Athletic Venues Sep 6, 2009
Radio, TV, print and Internet advertising will support the partnership. Alabama fans will also have the opportunity to enter a drawing at Aaron's stores in Alabama in order to win the "Aaron's Ultimate Lucky Dog Fan Experience." The winning fan will receive VIP treatment for two at the November 7, 2009, Alabama-LSU game. (PR Newswire)
Shawn Reebes, 21, a Florida Institute of Technology student, attempts to access wireless Internet along Marion Avenue. The Lake City Development Committee is looking into providing Wi-Fi throughout downtown Lake City, but local business owners have offered mixed feelings on the issue. JASON MATTHEW WALKER/Lake City Reporter Sep 4, 2009
Proposed plan offers Internet advertising for downtown shops. By ANTONIA ROBINSON. (Lake City Reporter, FL)
Mormons Bilked in $50 Million Scam Promising Sale of 20,000 Tons of Gold Sep 2, 2009
Hill says he confronted the power of belief over reason when he learned about 12DailyPro, an Internet advertising business being pitched to students at the Mormon-affiliated university that promised returns of 44 percent in 12 days. Community of Trust. (Bloomberg)
NAM Targeting Senators on Cap-and-Trade With Multimillion Dollar Ad Buy Aug 28, 2009
The trade group on Thursday announced a multimillion dollar television, radio and Internet advertising buy in Indiana, Michigan, Missouri, Nebraska, North Dakota, Ohio and Virginia. Each of those states is represented by one, or in some cases two, Senators who are viewed as swing votes on the climate change bill. (Roll Call)
Newspaper slump deepens as ad sales fall 29%... Aug 28, 2009
Even newspapers' Internet advertising suffered in the second quarter. The industry's online ad revenue totaled $653 million, a 16 percent drop from last year. (The Drudge Report)
Five Arrested in Houston Sex Trafficking Case Aug 26, 2009
"From low-tech methods such as prostituting minors at truck stops, to high-tech methods such as internet advertising, our children are being used as commodities for sale or trade," FBI Special Agent-in-Charge Richard C. Powers said. "Here in Houston we have established unprecedented cooperation among law enforcement agencies that are working together to link cases, make arrests, and rescue children being sold on our streets. We will not allow our city to be a safe haven for this unconscionable... (PR Newswire)
Web + Print: A Powerful Combo Aug 25, 2009
The biggest stimulus for such creativity is the collapse of the Internet advertising model. On average, CPM (cost per thousand viewers) have dropped by 30% to 40% during the last twelve 00004000 months and very few expect a recovery. (CBS News -- Opinion)
AdEx Media, Inc. Announces Record Revenue for Second Quarter 2009 and Six Month Results Aug 21, 2009
AdEx both markets and distributes its own products, developed pursuant to strategic partnerships with manufacturers, and offers its third-party advertising customers a multi-channel Internet advertising network and diversified solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing, (ii) display marketing, (iii) lead generation, and (iv) affiliate marketing. (PR Newswire)
Internet 'Detox' Center Opens Near Seattle... Aug 21, 2009
Rick LeFaivre The 'Seattle Startup Index' and the future of Internet advertising. Hillel Cooperman Guest post: Bootstrapping and the infinite runway. (The Drudge Report)
Google's frenemies ensure virtual lead Aug 20, 2009
As Google continues on its path to control the internet advertising market, the media will be looking on trying to decide if Google is friend or foe. Right now the likes of Sensis cant make up its mind. (Sydney Morning Herald -- Business)
Can Yahoo's Carol Bartz Outsmart Microsoft And Google? Aug 20, 2009
The company's core asset, Bartz insists, is not search (even though keyword ads represented better than a third of the $65 billion in worldwide Internet advertising last year) but in Yahoo's ability to reach 500 million-plus people in 30 countries, putting ads in front of them all. That, she says, is the proper focus. (Forbes -- Technology)
Can Anyone Tap the $100 Billion Potential of Hyperlocal News? Aug 18, 2009
As the once-exponential growth rate for most Internet advertising in the United States grinds to a halt, the online local-advertising market is projected to grow 5. 4% in 2009 to $13. (FastCompany)
Bing continues to gain ground against Google Aug 18, 2009
By working together in online search, Microsoft and Yahoo are betting that they can pose a more serious threat to Google in the most lucrative part of the Internet advertising market. Microsoft's search engine renamed Bing as part of a June overhaul ended July with a 8. (MSNBC -- Technology)
Debtors File Class Action Alleging Attorneys Conspired to Defraud Aug 18, 2009
The plaintiffs allege in the complaint that the defendants run a nationwide operation "promoted by television and internet advertising to defraud debtors that are drowning in credit card and unsecured debt." They allege that each defendant has violated provisions of the Debt Management Services Act and that the plaintiffs' contracts with DRG and The Palmer Firm are void because they violate 394. 215(a) of the Texas Finance Code. (Law.com)
comScore/dunnhumbyUSA Research Shows Online Advertising on Par With TV Advertising in Growing Retail Sales of Consumer Packaged Goods Brands Aug 18, 2009
Internet Advertising Lifts Retail Sales of CPG Brands by an Average of 9 Percent Over Three-Month Period. Press Release. (Yahoo! Wire -- Entertainment News)
Misguided Marketing Restriction and Online Travel Tax Top List of Worst Internet Legislation Aug 18, 2009
Also making debuts on iAWFUL are new taxes on digital downloads in Colorado and Washington; a bill that would restrict Internet advertising in Massachusetts; and a North Carolina bill that would cripple commission-based online advertising. On the bright side, several measures were removed from iAWFUL, thanks in no small part to the work of NetChoice and other Internet advocates. (PR Newswire)
Clean fight over car washes Aug 16, 2009
And it often does, about twice a week, said the 35-year-old Internet advertising executive. I never have a spot on my vehicles, he said. (Atlanta Journal-Constitution -- Business)
Advertising Sales Jobs Aug 14, 2009
The field of advertising continues to grow each year, particularly in areas such as online and Internet advertising. This growth should continue through 2016, making this an excellent time to begin a career in advertising sales. (Suite101.com)
Publicis Shares Rise On Deal To Buy Razorfish Aug 11, 2009
ZenithOptimedia, a unit of Publicis, currently predicts Internet advertising to grow 10% this year, while overall global advertising spending is expected to drop 8. 5. (SmartMoney)
Publicis Adds An Ad Wing Aug 10, 2009
Publicis Groupe SA, owner of the Saatchi & Saatchi ad firm, said it is buying Microsoft Corp.'s Razorfish advertising agency for 530 million in cash and stock to expand in Internet advertising. Razorfish will continue to operate under its own name, and will remain Microsoft's 'agency of record' for online advertising and marketing, the companies said in a joint statement. (New York Post -- Business)
* Business Quick Take Aug 9, 2009
Microsoft Corp is close to an agreement to sell its Razorfish Internet advertising agency to Publicis Groupe SA, owner of the Saatchi hi ad firm, said two people familiar with the talks. The deal could be signed as early as today, according to one of the people, who declined to be named because the discussions are private. (Taipei Times, Taiwan -- World)
Google sells radio advertising unit Aug 6, 2009
Google's inability to diversify has left the company dependent on Internet advertising, which accounted for virtually all of its $21. 8 billion in revenue last year. (Business Report, South Africa)
Two Australians accused of selling phony cures online Aug 5, 2009
SEATTLE Two Australians are being sued in Washington state on claims that they used sexually alluring Internet advertising to sell bogus cures. Besides the case brought in King County Superior Court in Seattle, Leanne Rita Vassallo and Aaron David Smith of Cecil Hills, a suburb of Sydney, are being sued by the Australian Competition and Consumer Commission in the Federal Court of Australia. (Longview Daily News, WA)
CyberAgent Reports Third Quarter Results; Net Sales Rise 9.9%, Net Income Rises 37.1% Aug 4, 2009
According to Dentsu Inc., the Internet advertising market grew 16 ... In this promising environment, the CyberAgent Group has continued to work to strengthen its Group media, centered on Ameba, to reinforce its marketing power through its Internet advertising agency business, and to broaden its investment development business that makes use of the other two businesses ... Internet Advertising Business. (JCN Network, Japan)
Injecting your GPS with a bit of personality Aug 3, 2009
Despite the allure of search advertising, the facts are that Internet advertising inventory is still growing dramatically faster than advertiser budgets. This deal does nothing to reduce that inventory glut or the falling ad rates that result from it. (Boston Globe)
New Source of Online Ad Revenue Aug 1, 2009
But the dearth of local search advertising is likely to change soon, Internet advertising analysts said ... As money moves into that segment of Internet advertising, Internet companies are quickly improving their services. (Yahoo News -- Electronic Commerce)
Saratoga office vacancy rate outpaces neighboring markets Aug 1, 2009
com, an Internet advertising site for vacant office, retail and industrial properties. A dozen landlords currently are using Thomas Web site to advertise nearly four dozen office vacancies in and around Saratoga Springs. (Albany Business Review, NY)
Yahoo says 'yes' Aug 1, 2009
The target is Google, its 65% search market share in the United States and its current near monopoly on Internet advertising. revenue. (Asia Times Online)
Some burger joints add wine to the menu Aug 1, 2009
On a recent afternoon, Sean Brown, CEO of the Internet advertising site BuzzHub, was enjoying a glass of red at the Taylor's in San Francisco's restored Ferry Building while discussing business with a friend. He liked the combination. (MSNBC -- Business)
Saying boo to Micro-hoo Jul 31, 2009
Among the major Internet advertising companies, Yahoo has been the most aggressive proponent of efforts to link user activities across the Web with targeted advertising. Pushing the Microsoft deal could prove damaging to its underlying ad strategy. (The Star Online, Malaysia -- Business)
Yahoo to Allow Users to Opt Out of Custom Ads Jul 31, 2009
In its to Markey's letter, Comcast "has not used, nor has it authorized others to use, its facilities as an ISP to tailor or facilitate the tailoring of Internet advertising to its Comcast high-speed Internet customers," wrote Gerard J. Lewis, Jr., deputy general counsel and chief privacy officer for Comcast. Google said it does not employ DPI. For routine searches on Google. (Yahoo News -- Internet and WWW)
Entertainment & media industry continues to grow Jul 31, 2009
The emerging segments music, out-o-home, internet advertising, animation, gaming and VFX make up the other 10. Meanwhile, the global Estry is expected to grow at 2. (India Times)
Yahoo-Microsoft deal seen drawing antitrust scrutiny Jul 31, 2009
"The deal between Yahoo and Microsoft industry giants and direct competitors in Internet advertising and search markets warrants our careful scrutiny," U.S. Sen. Herb Kohl (D-Wisc. (San Jose Business Journal, CA)
What the Microsoft-Yahoo deal means to users Jul 30, 2009
Antitrust regulators will have to review the proposed partnership's effects on the Internet advertising market. The extended reach will allow Microsoft to introduce its recently upgraded search engine, Bing, to more people. (MSNBC -- Technology)
