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News and Articles on Greeting Card Publishers
[external] Holiday cards stick to regular mail, not e-mail Dec 9, 2004
More than 3,000 greeting card publishers compete for the business -- but as many as 2,990 of those ventures sell through boutiques. Most of the competition is jockeying for a relatively small piece of the card business. (Yahoo Finance -- Printing & Publishing)
Greeting card industry fights big sales slump May 26, 2004
There are almost 2,000 greeting card publishers in the United States. Source: Greeting Card Association. (DetNews.com, MI)
Holiday cards suit different cultures Dec 5, 2003
"These cards are growing at such a fantastic rate because the population is growing and becoming more ethnically diverse, and people are looking for cards that relate to them and the people they're sending them to.'' Pam Danziger of Unity Marketing, a market research firm that tracks the spending patterns of different demographic groups, said the shift to more ethnic cards has helped revive the estimated $7 billion greeting-card industry, which has seen stagnant to slightly down sales for the... (Cincinnati Enquirer, OH)
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