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    News and Articles on American Floral Endowment



    Floral shops hurt by supermarket sales  Aug 15, 2005
    7 percent during that decade, according to research by the American Floral Endowment. Many customers, inspired by Martha Stewart, have started creating their own floral arrangements by buying flowers more cheaply from Costco and Sam's Club. (South Bend Tribune)

    The blush is off  Feb 11, 2005
    A consumer survey commissioned by the American Floral Endowment indicated that only 54 percent of Valentine's Day flower purchases last year were roses, down from 57 percent in 2003. At Winston Flowers 25 years ago, red roses made up 80 percent of the day's sales; last year, they were under half, said co-owner David Winston. (Boston Globe -- Business)

    More of this story  Oct 29, 2004
    American Floral Endowment, Ball Horticultural Company and the National FFA Foundation sponsor the National FFA Floriculture CDE as a special project of the National FFA Foundation. The floriculture CDE is one of 23-career development events held annually at the national FFA convention. (Douglas Daily Dispatch, AZ)

    Stop To Smell The Flowers - But Do It Before They're Pollinated  Nov 21, 2003
    ...- A recent Purdue University study has uncovered the processes responsible for shutting down scent production in certain flowers once they've been pollinated - a finding that may help the horticulture industry enhance floral scent. "This study gives us a better understanding of how plants regulate floral scent production and how to improve floral scent in unscented flowers." (Science Daily (press release)




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