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    News and Articles on DTC



    New technique to locate cancer cells  Jan 4, 2009
    Currently, patients with differentiated thyroid carcinoma (DTC) who have had their thyroid removed are treated with radioactive iodine, which effectively zeros in on and kills any remaining cancerous thyroid cells ... According to the American Cancer Society, DTC is the most common form of thyroid cancer and one of the success stories in the war on cancer. (India Times, India -- Health/Science)

    Waxmans New Role Could Be Good News/Bad News for TV Industry  Nov 24, 2008
    So-called DTC ads had generated as much as $5 billion a year in advertising, but lately that has been declining. The tobacco and DTC issues created the biggest immediate concerns last week among media and ad groups. (TVweek.com)

    Waxman Seeks Media, TV Power  Nov 7, 2008
    While both Mr. Dingell and Mr. Waxman have questioned direct-to-consumer (DTC) drug advertising, it is Mr. Waxman who has been the most proactive in trying to limit it ... DTC becomes front and center. (TVweek.com)

    MyMedLab Announces Strategic Partnership with Dr. Erika.com  Nov 5, 2008
    As a leading provider of direct-to-consumer (DTC) laboratory testing services, MyMedLab has developed a unique suite of software applications and professional networks that enable the ordering, processing, and reporting of test results directly to consumers ... In addition to the direct to consumer channel, MyMedLab also offers their software as a subscription service to physician offices or provider organizations developing community outreach programs that incorporate DTC services. (Yahoo News -- Press Releases)

    Drug makers cut back on ads  Oct 20, 2008
    "Throughout much of the early decade, it was growing at strong double-digit rates as pharmaceutical marketers become more comfortable and experienced with DTC advertising," says Jon Swallen, TNS senior vice president of research. Among factors driving the drop, he says, are fewer new drug launches, fear of government regulation and cuts by a few brands that had spent big. (Honolulu Advertiser)

    Empowering the deaf  Oct 5, 2008
    Once they are eligible, the children join the Deaf Kids Club (DKC) and later the Deaf Teens Club (DTC) where they are exposed to social and leadership skills to improve their self-esteem. As most of the children in the DKC and DTC are students, tuition is also provided to reinforce what they learn in school. (The Star Online, Malaysia)

    New York Giants Launch New Health Magazine With Health Monitor Network, Leading Patient-Education Publisher, and Create Largest Sports / Health Venture in the Country  Sep 6, 2008
    The patient platform works closely with the pharmaceutical industry for programs that range from brand awareness, DTC, DTP, compliance and persistency, and patient education to new product launches and lead generation. Source: Health Monitor Network. (Yahoo! Wire -- Entertainment News)

    On Wykeham Road in Washington Residents Detail Concerns About Project  Sep 3, 2008
    "He has met with anyone who will listen, presenting his resort plans to the RTC and the DTC, realty companies, at cocktail parties, in parking lots, in and outside of Town Hall and even to a few of us neighbors who will be most impacted by this dangerous plan."It is not the Matthew Klauers of our community who have made Washington such a desirable place to live; it is our land use laws which serve to protect us from inappropriate development," she continued."Without the enforcement and respect... (Voices, CT)

    Drug Ads: Big Waste Of Money?  Sep 2, 2008
    Direct-to-consumer (DTC) advertising has only a modest effect on the sale of drugs, according to research released online yesterday by BMJ, a British medical journal ... DTC advertising has increased rapidly since 1997, when the eased its regulations ... The five-year study was conducted in Canada, where DTC advertising is illegal but where English speakers hear and see U.S. ads. (Washington Post)

    For Chantix and Ambien, Ads That Dare Not Speak the Drugs Names  Sep 1, 2008
    Bob Ehrlich of DTC Perspectives, which monitors direct to consumer advertising by drug makers, says the Ambien and Chantix promotions may be clever, but There s a risk they could rouse congressional ire over cute commercials that don t emphasize medicine ... Ms. Mundy also goes to Ruth Day with whom I often disagree on DTC issues. (Wall Street Journal Blogs)

    Name That Drug? Not In These Ads  Aug 30, 2008
    Although Bob Ehrlich of DTC Perspectives, which monitors DTC advertising, writes in that the Ambien and Chantix ads may be clever, but are risky because they don t emphasize medicine. The use of the darkly comedic rooster may arouse the wrath of Congressional watchers who recoil from uses of non-serious spokespeople or in this case spokesfoul. (Pharmalot)

    HEALTH BLOG: Digging into the latest cancer studies  Aug 28, 2008
    Last month, I about some of the concerns that have been raised about the value of direct-to-consumer (DTC) genetic testing ... The has just issued a set of for consumers considering DTC genetic testing. (USA Today -- Money)

    Urban air pollution 'more dangerous than Chernobyl'  Aug 27, 2008
    title: customer care manager (call center environment) location: dtc compensation: $45,000 - $50,000 + great benefits package position: responsible for the. co.. (Yahoo News -- Pollution)

    'USA Weekend' Names Two Senior Account Execs  Aug 19, 2008
    Before that he held various sales positions at Parade magazine, including DTC category manager. His new position will be based in New York. (MediaWeek.com)

    Best Practice Database Supports Bio-Pharma Product Launch  Aug 12, 2008
    Key topic areas in the research include: -- Market Entry Strategy -- Using Science to Differentiate -- Using Safety and Cost for Product Positioning -- Disease Awareness -- Physician Communications -- Patient Communications -- Overall Market Outreach -- Potential Market-Entry Strategies for New Products Metrics included in this report are: -- Lifecycle Timeline -- BPH Product Sales 1998-2006 -- BPH Market Leader Sales 1998-2006 -- Flomax DTC Spending 1999-2006 For more information on this study... (PR Newswire)

    Grow your mobile in a pot? Maybe someday, say Nokia researchers  Jul 22, 2008
    Grow your mobile in a pot. Maybe someday, say Nokia researchers - Breaking News - Technology - smh. (Sydney Morning Herald -- Technology)

    Web networking photos come back to bite defendants  Jul 20, 2008
    Welcome to The Sydney Morning Herald. July 19, 2008 - 6:32PM. (Sydney Morning Herald -- Technology)

    Council calls for delays  Jul 1, 2008
    Jeffrey, who handed out letters, e-mails, newspaper articles and a copy of the June Directive from Superintendents, told council it's not just basketball and the 22-year DTC tradition in Sussex he's concerned about. "We're fighting for sports in school," he said. (Kings County Record)

    AMA Adopts New Policies at Annual Meeting  Jun 18, 2008
    Among the recommendations are, that genetic testing be carried out under the supervision of a qualified health care professional, that appropriate organizations be encouraged to develop criteria for the advertising of DTC genetic tests, and that physicians are provided with more information on the types of genetic tests available so that patients can be appropriately counseled on the potential harms. "The availability of direct-to-consumer genetic tests is increasing as advances in genetic... (PR Newswire)

    Perno overlooked  Jun 15, 2008
    AJC sports columnist Jeff Schultz covers the field. The entry titled "Georgia's Perno deserves curtain call," and any of the comments about it. (Atlanta Journal-Constitution -- Sports)

    Actelion could strike almorexant deal soon; GSK and Novartis remain  May 11, 2008
    DTC Perspectives last year published data that showed the Massachusetts, US based pharmaceutical spent USD 182. 7m dollars in DTC advertising for Lunesta in the first half of 2007, which when pro rated and compared to the USD 565. (FT.com -- Markets)

    AMA calls for limits on drug ads  May 9, 2008
    4 billion last year on direct-to-consumer, or DTC, advertising, according to market research firm Nielsen Monitor-Plus ... "Congress needs to decide whether the US should continue to be one of two countries in the world that allow DTC ads, and if we continue to allow such advertising, whether any further limits to DTC ads should be required," said Stupak, a Michigan Democrat and head of the Energy and Commerce Subcommittee on oversight and investigations ... "It appears that we need to enforce... (Boston Globe)

    Drugmakers need to rein in ads, hearing told  May 9, 2008
    "It appears that we need to enforce significant restrictions on DTC (direct-to-consumer) ads to protect American consumers from manipulative commercials designed to mislead and deceive for the profit of pharmaceutical companies," said Stupak, head of the U.S. House of Representatives Energy and Commerce investigative panel ... "Pharmaceutical companies should consider it a privilege to be allowed to air DTC ads in this country," he said. (ABC News -- Wire)

    Frightening, Funny Warnings Come On Drugs  Apr 16, 2008
    "True, you still need your doctor to write the prescription, but you can see in the statistics how prescription use has skyrocketed since DTC advertising has been allowed." ... On its Web site, the AMA does have a page dedicated to its position on DTC advertising. (Click2Houston, TX)

    Drug Side Effects Can Be Funny, Scary  Apr 12, 2008
    "True, you still need your doctor to write the prescription, but you can see in the statistics how prescription use has skyrocketed since DTC advertising has been allowed.". A 2006 study by the United States General Accounting Office found that regardless of the safety and effectiveness of a drug, advertising always increases the sale of a drug, and that drug advertising increases sales 20 percent faster than sales for drugs that are not heavily advertised to consumers. (NBCSandiego.com, CA)

    More notes on home theater  Apr 11, 2008
    Home theater - Technology Live - USATODAY.com. Other USA TODAY blogs. (USA Today -- Tech)

    Marketing Of Unproven Genetic Tests A Threat To Public Health  Apr 9, 2008
    While most genetic tests must be ordered through a doctor, a growing number also are available directly to the consumer (DTC) over the Internet. These DTC tests are especially troubling, the paper explains, "because there is no health-care provider to serve as a 'gatekeeper' to prevent inappropriate test ordering or misinterpretation of test results." ... As a consequence, they warn, "a patient informed of his or her CYP450 profile might independently change the dose of antidepressant medication... (Science Daily)

    Most bribery cases against Delhi police: Govt report  Mar 30, 2008
    During 2007, two corruption cases each were registered against Finance department and New Delhi Municipal Corporation (NDMC) while one case each was registered against Delhi Jal Board, Education, Waqf Board, DTC and health department besides others. In all, 37 government employees including 17 from police followed by five from MCD have been booked under the Prevention of Corruption Act, the Vigilance figures tell. (India Times, India)

    Gutcheon seeks Windsor DTC endorsement for 60th House District run  Mar 7, 2008
    Windsor DTC Chairman Leo Canty said Wednesday he had heard Gutcheon planned to seek endorsement this week from the committee. Sayers was also invited to the meeting, he noted. (Windsor Journal, CT)

    Breakthrough In Pre-eclampsia Test  Feb 15, 2008
    The work was funded by the Engineering and Physical Sciences Research Council (EPSRC), which sponsors around 40 students at the University of Leeds and University of Sheffield to carry out research in the White Rose Doctoral Training Centre (DTC); Physical Methods and Life Sciences. Dr Fisher made the discovery after giving the project to a new research student as part of her training. (Science Daily)

    Robbers loot Rs 46L in Ghaziabad  Feb 5, 2008
    GHAZIABAD: A gruesome highway robbery on the Delhi-Meerut road left a DTC bus conductor dead and a police constable seriously injured while the assailants escaped with Rs 46 ... Police said a jeweller of Meerut's Kaagzi Bazar, Sunil Kumar, had taken the DTC bus to Delhi. (India Times, India)

    Gujjar stir tomorrow  Jan 20, 2008
    New Delhi, January 19 After detecting power theft in hotels, hospitals, DTC bus shelters, residential apartments, bungalows, kusht ashram, petrol stations, the BSES has now turned its attention to large flourmills ... New Delhi, January 19 After detecting power theft in hotels, hospitals, DTC bus shelters, residential apartments, bungalows, kusht ashram, petrol stations, the BSES has now turned its attention to large flourmills. (The Tribune)

    Tesei appointment called patronage  Dec 15, 2007
    "My feeling is the addition of members of the RTC or DTC will not change the nonpartisan nature of (the panel).". Selectman Lin Lavery, a Democrat who cast the lone vote against Theis' appointment and is a former chairman of the recruitment panel herself, said her colleagues had made an unfortunate mistake. (Greenwich Time)

    WELLESSE ALL DAY ENERGY(TM) - Sponsors of the UW Medical Center 2007 Seattle Marathon  Nov 21, 2007
    About Botanical Laboratories, Inc. Botanical Laboratories, Inc. makers of WELLESSE ALL DAY Energy(TM), is a fully integrated marketer of premium specialty supplement products targeting wellness oriented consumers in the Direct to Consumer (DTC), Food, Drug and Club channels of distribution. The premium branded supplements are manufactured at the company's facility in Ferndale, Washington. (PR Newswire)

    Delhi blasts hero to return medal  Oct 17, 2007
    The Delhi Transport Corporation (DTC) driver risked his life to save those of over 40 passengers seated in his bus when serial blasts rocked the Capital before Diwali in October 2005 ... I had submitted the checks to DTC and have even met the Chief minister but the money is not being released ... I have given the quotation for a hearing aid to DTC but nothing has happened about that either. (India Times, India)

    DTC buildings sell for $52.5 mil.  Sep 25, 2007
    DTC buildings sell for $52 ... DTC buildings sell for $52. (Denver Business Journal, CO)

    Denver-area buildings change hands  Sep 6, 2007
    In metro Denver, Legacy also owns office properties such as 1660 Wynkoop and Lawrence Court in downtown Denver, 370 Interlocken in Broomfield and southeast suburban buildings such as The Solarium, The Commons, Legacy Center DTC and 116 Inverness. In another recent Denver-area real estate transaction, Catlin Properties Inc. of Sacramento Calif. (Denver Business Journal, CO)

    A pill for everything  Aug 30, 2007
    are known as direct-to-consumer or DTC advertising ... (DTC drug ad spending was 5. (Montana Standard, MT)

    Direct-to-Consumer Drug Ads Booming Despite Criticisms  Aug 18, 2007
    Eight of the top 10 drug classes in terms of sales had at least one product that was promoted through DTC advertising ... "DTC advertising is used for a small subset of drugs, whereas other forms of promotion like 'detailing' [person-to-person meetings] and free samples are used by manufacturers for virtually all branded products." ... In response to the study, Ken Johnson, senior vice president of the Pharmaceutical Research and Manufacturers of America (PhRMA), said in a statement: "DTC... (Forbes)

    Drug makers triple spending on marketing as regulation softens  Aug 17, 2007
    "The New England Journal study underplays the valuable role that DTC has in educating and empowering patients to take initiative in their own health care," said Diane Bieri, general counsel for the pharmaceutical group. Researchers found that the advertising typically begins early in the life of a product. (International Herald Tribune -- Business Asia)

    NEJM Direct-to-Consumer Ad Study Shows Drug Industry Incapable of Self- Regulation, Says AHF  Aug 16, 2007
    AIDS Healthcare Foundation - Critical of Drug Ads Including Pfizer's Latest 'Viva Viagra' Campaign - Calls on FDA to Increase Oversight of Out-of-Control Drug Industry to Rein In Skyrocketing Healthcare Costs and to Protect the Public's Health LOS ANGELES, Aug. 15 /PRNewswire-USNewswire/ -- AIDS Healthcare Foundation (AHF), the US' largest HIV/AIDS healthcare provider, once again denounced direct-to-consumer (DTC) advertising by the pharmaceutical industry after an article published in the New... (PR Newswire)

    Three DTC buildings sold for $106M  Aug 16, 2007
    The office buildings -- One DTC, Crescent IV and Crescent V -- are in the Denver Tech Center ... One DTC, 5251 DTC Parkway, Englewood -- $57. (Denver Business Journal, CO)

    DTC rakes in the moolah as bus crisis continues  Jul 27, 2007
    All of a sudden, the DTC appears to have become the blue-eyed boy among bus operators ... Life has definitely changed for us, said a senior official, pointing out how 525 new buses are going to be added to the DTC fleet in the five months starting October and how the Board has approved purchase of another 2,000 buses, including 500 air-conditioned ones ... A senior official said the DTC is also gearing up for a larger role. (Hindu)

    Charting a new course  Jul 24, 2007
    Scott Gray, vice president of Virginia-based , says Singh has been an active supporter of the Defense Technology Cluster, a group of local companies that pursues government contracts, and says his expertise will be an asset as the DTC grows. "With his never-ending support for the small-business community, his passion to help the defense community and his outstanding support of San Antonio, he is certainly a great role model for others to follow," Gray says. (San Antonio Business Journal, TX)

    Ciber to move HQ to Palazzo Verde building  Jul 20, 2007
    Ciber already is based in Greenwood Village, at 5251 DTC Parkway. The lease deal closed on Wednesday; terms weren't disclosed. (Denver Business Journal, CO)

    Blueline hurts 3 at Narela  Jul 16, 2007
    Following the government Blueline stand-off last week the DTC revenue recorded a 20-30 per cent jump ... 41 crore in the next two days, a senior DTC official said ... Normally, the daily collection of the DTC is Rs 1. (The Tribune)

    Crossing the Blueline  Jul 13, 2007
    So politicians are proposing invoking ESMA, importing buses from neighbouring Uttar Pradesh and the running of more buses by the organisationally and financially hamstrung state operator, the DTC. But theres no reason to think that Bluelines make the case for privately-run mass transport systems unviable. Lets put it this way: autos (called TSRs in the Capital, to the justified perplexity of those who visit Delhi) and cabs are privately-run everywhere. (Indian Express)

    House to Approve Major Drug Safety, FDA Reform Package; Now Up to Conference Committee to Send Strong Bill to President  Jul 12, 2007
    " While the Senate bill includes some stronger consumer provisions relating to transparency and openness in the way the FDA operates which also should be kept in the final bill, the stronger House measures include: Clinical trials database: Both bills call for the creation of a public clinical trial results database so doctors, researchers and patients would know about the effectiveness and safety risks of the drug. But the House bill would require within a year the creation of such a site,... (PR Newswire)

    Clampdown on Blueline buses continue  Jul 11, 2007
    Facing police crackdown, many of the Blueline operators chose to keep their vehicles off the roads resulting in overcrowding of DTC buses and leading to two freak accidents in west and north Delhi in the morning rush hours. A unidentified teenager was wounded after falling off an overcrowded bus in Hari Nagar locality of west Delhi while an elderly person was seriously injured in a similar accident near Inter-State Bus Terminus (ISBT) in north Delhi. (Hindustan Times)

    TSX Venture Exchange Daily Bulletins for June 22, 2007  Jun 23, 2007
    Offering: $140,005,300 (trust unit offering of $95,005,300 and convertible debentures in the principal amount of $45,000,000 issued in denominations of $1,000 (the "Debentures)) Underwriters: Canaccord Capital Corporation, CIBC World Markets Inc., TD Securities Inc., RBC Dominion Securities Inc., Scotia Capital Inc., BMO Nesbitt Burns Inc., and Blackmont Capital Inc. Trust Unit Price: $5.35 per Trust Unit Underwriters' Commission: The Underwriters' fee is equal to 4.0% of the gross proceeds of... (CCNMatthews Press Releases)

    Explainer: Where Do Hollywood Babies Come From?click to play audio  Jun 19, 2007
    d6zO y mSk ]q +% a@ AA(A $ 80'(}2A BA wT8H DTc. b0P `W+"5!{~o E O?c qwqy}U +bI0pF ` 7QuU t UzS* jpqpc85!7Qi hS[ G! +nkPC[2A ix *YD Xj )N IH D/x $wt d $@ % ft fz3.^94 gn - WV$ H # S ,Su1( .mv9aaP%Skj(tS"t3gXop e%D0$% m8 2_\[)xa... (Slate)

    Cricket pushes work force to 300 in Greenwood Village  Jun 18, 2007
    That gives the San Diego-based subsidiary of about 300 employees here now, filling 85 percent of a four-story office building at 5775 DTC Boulevard in the Denver Technological Center. Cricket had 80 employees at its regional offices there in 2004, when the company was climbing out of bankruptcy. (Denver Business Journal, CO)

    A Niche Strategy Now Under Stress  Jun 6, 2007
    And it was a brand-building effort that at least until now had been considered generally effective, as evident in the awards for multicultural marketing in 2001 and 2002 that Glaxo won at the DTC National Conference, an annual conference about marketing drugs to consumers. Generally among marketers, efforts to reach black audiences often include ads featuring African-Americans that run in magazines like Ebony, Essence and Jet or on the television network Black Entertainment Network. (Shoals TimesDaily)

    DTC office building sold  May 23, 2007
    Members: Not Registered. for free extra services. (Denver Business Journal, CO)

    Pro-Build Holdings calling Denver home  May 22, 2007
    Hylbert said Pro-Build will employ about 60 people at its DTC headquarters to start, but plans to bring in more employees later. He said the company is looking at consolidating its various data centers in a single location. (Denver Business Journal, CO)

    Biovail Reports Record Fourth Quarter, Year-End 2006 Financial Results  Mar 15, 2007
    In the last several months, OMI has undertaken a number of initiatives to accelerate prescription growth for Ultram(R) ER, including an unbranded direct-to-consumer (DTC) advertising campaign, a discount-card program and an increase to 30 tablets (from seven) in the size of samples to allow patients to be optimally titrated to higher dosage strengths. In addition, in December 2006, Biovail and OMI agreed to invest equal amounts in incremental advertising and promotional support for the product,... (Canada Newswire)

    Environment Ministry to have new set of rules  Feb 25, 2007
    DTC revenue loss touches Rs 3. 40 crore New Delhi, February 24 The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has suggested to the Delhi and UP governments to urgently restore DTCs operations at least on Delhi, Noida and Ghaziabad routes, in view of its revenue losses that have exceeded Rs 3 ... 40 crore since DTC fleet stopped plying on these routes. (The Tribune)

    Outside Forces 'Medicalizing' Everyday Problems  Feb 24, 2007
    Metzl discussed the effects of direct-to-consumer (DTC) drug advertising in one of six essays in the journal, originating from a workshop on medicalization that he helped organize ... Similarly, DTC antidepressant ads that depict depressed women as unable to fulfill their roles in the family have medicalized that issue, Metzl said. (MEDLINEplus)

    Anti-smoking drive  Feb 21, 2007
    Goomper s point is proven by Jatin Pandya, who commutes every day between Badarpur and Lajpat Nagar on DTC buses. Asked why he was smoking at the bus stand, his reply was a befuddled look. (Hindustan Times, India)

    Marketers Blast Drug-Ad Study  Jan 31, 2007
    "The study does not reflect any of the positive changes in DTC advertisements over the past 12 months and therefore has little relevance to the current policy discussion on direct-to-consumer advertising." ... Dan Jaffe, vp, government relations for the Association of National Advertisers, said today that he feared the study would be misunderstood in Congress, where proposals have already been floated for new legal restrictions on DTC. ... The study is also a concern, Jaffe believes, because of... (MediaWeek.com)

    Study Blasts TV Drug Ads  Jan 30, 2007
    In a statement, the group said: "Informed patients are better patients, and DTC advertising provides doctors and patients with accurate, educational information about disease and treatment options.". But in a commentary accompanying the new study, a doctor and a legal specialist agreed that the drug industry's efforts are not enough. (Forbes)

    Study finds dangers in rosy TV drug ads  Jan 30, 2007
    "DTC advertising empowers patients, increasing people's awareness of diseases and available treatments," Johnson said in the statement. "And surveys show DTC advertising brings patients into their doctors' offices and helps start important doctor-patient conversations.". (Atlanta Journal-Constitution -- Living)

    Prescription drug ads leave out risks, alternatives  Jan 30, 2007
    "The study does not reflect any of the positive changes in DTC advertisements over the past 12 months," Johnson said in a statement. In their editorial, Kessler and Levy write that although such industry efforts "may be a step in the right direction, physicians, consumers and policymakers must take further action so that the facts about medicine are not lost in the advertising fog.". (USA Today)

    Drug ad come under scrutiny  Jan 22, 2007
    Criticism of direct-to-consumer, or DTC, advertising has intensified since 2004, after Merck withdrew Vioxx, a heavily advertised painkiller, after a clinical trial showed that it sharply increased the risk of heart attacks and strokes ... "It would be na?ve to not acknowledge the fact that DTC advertising is also a lightning rod in the health care debate in this country," Billy Tauzin, a former congressman who is president and chief executive of the Pharmaceutical Research and Manufacturers of... (International Herald Tribune -- Business)

    Drug firms to help fund review of TV ads  Jan 12, 2007
    As a result, it is impossible for FDA to review all of the DTC (direct-to-consumer) television advertisement advisory submissions it receives in a timely manner, it said. The ad fees would allow for 27 additional staff reviewers who would evaluate the ads in 45 days. (MSNBC -- Health)

    Weyerhaeuser-Domtar deal gets Canadian antitrust OK  Jan 11, 2007
    Domtar (NYSE: DTC), based in Montreal, Canada, is a manufacturer of business papers, commercial printing and publication papers, and technical and specialty papers, with 8,500 employees. Extra. (Puget Sound Business Journal, WA)


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