Marlborough trainer heading to Beijing Aug 8, 2008
Shoemaker's image has been featured on Wheaties boxes this year. At a recent race in Cohasset, he spent an hour signing the cereal boxes. (Marlborough Enterprise, MA)
Off the Record; Theme park: Pie in the sky? Aug 6, 2008
Cereal City USA ran out of Wheaties last year after securing a 900,000 loan from the state that was secured by the city of Battle Creek. It was billed as a land of wonderful, interactive experiences and entertainment for the entire family as they explore the birth, development and global impact of the cereal industry. (Gaylord Herald Times, MI)
Paul Hamm eyes gold after tarnished dream Jul 25, 2008
Should Hamm succeed in toppling Yang, he could belatedly fulfill another dream of every American athlete -- to have his face plastered on a Wheaties cereal box. In 2004, the judging controversy denied him that chance. (MSNBC -- Sports)
Spicy Times Ahead for Food Stocks Jul 3, 2008
Times arent so bad that folks are going to the generic Wheaties right now, but you have to wonder whether that time will come. For related Foolishness. (MSNBC -- Business)
* Serena eyes final clash with Venus Jul 3, 2008
CEREAL KILLER: If they are to face each other in the finals on Saturday, the younger Williams said she would sabotage her sister by eating all her Wheaties STAFF WRITER, WITH AP, WIMBLEDON, ENGLAND Thursday, Jul 03, 2008, Page 20 ... Ill eat all the Wheaties [cereal] so she doesnt have any chance, if we get that far. (Taipei Times, Taiwan -- World)
Food pairings: Working for or against you? Jul 1, 2008
Problem is, if you sip coffee while eating your Wheaties, polyphenols, an antioxidant in coffee, can hamper the body's ability to absorb the iron. Coffee isn't the only offender. (CNN -- Health)
Cereal Cafes Jun 26, 2008
General Mills made its mark in cereal in 1921 with the creation of Wheaties. According to sales records, Cheerios, produced by General Mills, is the most popular cereal in the United States. (Suite101.com)
General Mills raises cereal prices as profit falls Jun 26, 2008
The maker of Yoplait Yogurt, Wheaties cereal and Pillsbury Toaster Strudel said it expects supply chain expenses to rise another 9% in the fiscal year that will run through May 2009. "Input cost inflation will remain a significant challenge for us," with the biggest increase coming early in the fiscal year, Chief Financial Officer Don Mulligan said. (USA Today -- Money)
Food Conscious: Just a spoonful of agave syrup Jun 19, 2008
1 cup wheat flake cereal (such as Wheaties). 1 cup pastry flour. (San Francisco Chronicle)
Kellogg shrinks boxes of several cereal brands Jun 18, 2008
About a year ago, rival General Mills Inc., maker of Cheerios and Wheaties cereals, started selling its cereals in smaller boxes, at similar prices. Also in msnbc. (MSNBC -- Business)
Size surprise: Consumers pay as grocery portions get smaller Jun 12, 2008
Some boxes of Cheerios and Wheaties shrank as much as 1. 5 ounces. (USA Today -- Money)
Farm aid? Forget it!While food prices spiral, farmers, others profit May 30, 2008
Oil and gas companies, too - it takes natural gas to cook those Wheaties and diesel to haul them around the country. Travel along the nation's food chain and you'll find some of the biggest profits closest to the land. (Casa Grande Valley Newspapers, AZ)
Are your cereal portions shrinking? May 29, 2008
Last summer, General Mills told investors about its new "Right Size, Right Price" program in which prices of cereals like Cheerios, Wheaties and Total went up while portion size went down 1. 5 ounces. (AZCentral -- Business)
Opener encouraging for Outrage May 17, 2008
I was getting texts from Tony (DiTucci) saying, `Eat your Wheaties,' get ready for the game,'' said the 24-year-old Carlson, a Portage Central grad who made her W-League debut for the first-year Kalamazoo Outrage Friday night. I hadn't played in a while competitively. (Kalamazoo Gazette, MI)
Champion calls Maynard home May 17, 2008
Jarrod Shoemaker with his Wheaties box ... Landing on the front of a Wheaties box may be every athlete s dream, but Jarrod Shoemaker never thought he d be running on it ... Shoemaker joins hundreds of legendary athletes who have graced the front of a Wheaties box, beginning with New York Yankee great Lou Gehrig in 1934. (Beacon Villager, MA)
Does mom's diet influence baby's sex? May 2, 2008
In the quest to select a babys sex, success could depend on breakfast cereal and better nutrition, according to a new study that may offer some women another reason to eat their Wheaties. Mothers-to-be who skip breakfast and eat less are more likely to give birth to girls, while moms who consume more calories and a wider range of nutrients including, specifically, those from breakfast cereal are more likely to deliver sons. (MSNBC -- Health)
Red Sox opener has something for everyone Mar 26, 2008
Local Search Site Search. THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING. (Boston Globe)
Huckabee and blue-collar vote Jan 21, 2008
A witness at the scene told reporters that Huckabee was found face down in a bowl of wheaties cereal and that Norris had flown over a table and kicked the Governor while screaming This is a beef barbeque you stiff. An un-named doctor from the hospital where Huckabee is being treated has said that Huckabee will probably not be able to make it to Florida for the upcoming Republican primary in the Sunshine State. (Atlanta Journal-Constitution)
New labels balance nutrition pros and cons, give each food a score Jan 1, 2008
But the decisions are a lot less clear when Mom is trying to decide between Cheerios and Wheaties. (Cheerios win by a hair. (San Francisco Chronicle)
Vintage Sports Report Dec 11, 2007
However, we found time to wrap up our series on Wheaties collectables. This week we are continuing the Wheaties series ... 1941 Wheaties: Champs of the USA, is an eight card series continued from 1940 and didnt feature any Phillies in the set. (Philadelphia, TheInsiders.com)
Warren Tuttle Loomis, entrepreneur, dead at 67 Nov 8, 2007
Friends of Warren Tuttle Loomis nicknamed him "Zog," after the caveman cartoon featured on the back of Wheaties cereal boxes in the 1940s and 1950s. "The nickname definitely fit," said his daughter, Molly of Santa Cruz, Calif. (Boston Globe)
Welcome to the jingle Nov 8, 2007
The power of advertising jingles is unarguable, and we can trace their history back to 1923, when General Mills had a poorly-selling cereal on their hands called Wheaties. In a last ditch attempt to save a failing product, they hired singers to sing a little jingle for radio: Have you tried Wheaties ... Won t you try Wheaties. (Billerica Minuteman, MA)
Farmers' prices determined by supply, demand Nov 7, 2007
According to August 2007 USDA statistics, based on Washington D.C. retail prices, an 18-ounce box of Wheaties cereal selling for 5 contains wheat for which the farmer was paid nine cents (less than 2 percent). The farmer's share of a one-pound loaf of bread costing 2. (McPherson Sentinel, KS)
Miles, LSU under more pressure Nov 2, 2007
Probably some Mark Richt box of wheaties. Get over it. (Atlanta Journal-Constitution -- Sports)
Partying their Sox off Oct 30, 2007
And now, the pitcher and American League Championship Series MVP has something only six other Sox players have ever gotten: a Wheaties box ... Other Sox who got the Wheaties treatment. (Boston Globe)
Phoenix Mercury tip off breakfast of champions Oct 11, 2007
The WNBA champion are slated to appear later this month on the Wheaties cereal box ... This package marks the fourth time Wheaties has honored WNBA players and teams in the league's 11-year history ... Other WNBA champions that have been honored by Wheaties include the Sacramento Monarchs in 2005 and the Detroit Shock in 2006. (Phoenix Business Journal, AZ)
Bonds far from a big hit with sponsors Aug 26, 2007
"We simply have no plans at this point," to work with Bonds, Wheaties spokeswoman Tara Johnson said by e-mail ... Wheaties includes a "morals clause" in its deals with athletes ... Johnson said in an e-mail that the morals clause written into Wheaties' contracts "provides us with additional protection and at the same time may establish our expectations of the athlete.". (Anchorage Daily News)
They're In The Game Aug 26, 2007
But at least Johnson and Hillis have reached a certain level of success that's considered much cooler nowadays than appearing on the front of a Wheaties cereal box. They're both video-game characters. (HawgsIllustrated.com)
Hoops Down Under: Luke Zeller Diary Entry #3 Aug 21, 2007
I put milk in and it ended up being kind of like wheaties but with much less flavor. Then Careem the girl in our host family put what is called Vegemite on her toast. (Und.com)
General Mills' CEO paid $12.1M Aug 16, 2007
General Mills makes Wheaties and Cheerios cereals, Yoplait yogurt, and Pillsbury baking mixes. The food business has become trickier because of rising fuel prices and rising demand for corn for ethanol, which has driven up the prices of other crops, too. (AZCentral -- Business)
Barry bashing Aug 11, 2007
For his part, Bonds has never gone out of his way to attract sponsors' dollars, although he has done television commercials for Disney and KFC, once licensed his name for a cereal sold in the San Francisco area and appeared on a Wheaties box which is unlikely to happen again. "We simply have no plans at this point," said a spokeswoman for General Mills, which owns the Wheaties brand. (Globe and Mail -- Sports)
Georgia program top-tier by any measure Aug 11, 2007
Maybe Stewert Mandel should have had Wheaties for breakfast ... Two other schools got wheaties boxes - ND and Michigan - but neither coach (or mascot) got on the box ... And I forgot about the Wheaties box. (Atlanta Journal-Constitution -- Sports)
Through thick and thin, Gwynn's a champion Jul 21, 2007
Business Wire A slimmer Tony Gwynn, standing in Petco Park, can add the Wheaties box cover to his rsum ... Because he's Tony Gwynn, he wonders if the image chosen to grace the nation's grocery stores the front of his very own Wheaties box depicts the instant immediately preceding his last All-Star Game swing, a third-inning single against Roger Clemens ... Part of the Wheaties deal was the expectation that Gwynn would himself embrace The Breakfast of Champions, the brand's Fit To Win Challenge,... (San Diego Union-Tribune -- Sports)
Gwynn honored on Wheaties box Jul 20, 2007
SAN DIEGO -- On Thursday, former San Diego Padre Tony Gwynn became the newest Wheaties champion ... Gwynn, who was on Wheaties once before in 1997 with six other outfielders, said: "I've been retired for 5 1/2 years now and I was on the Wheaties box once before ... and it's taken this long to be on the box by myself. I couldn't have picked a better time, going into the Hall of Fame. It's been an incredible year. "Wheaties was a big thing in the Gwynn household ... Padre" in San Diego, spent his... (MLB.com -- San Diego Padres)
FanFest Is A Big Hit Jul 7, 2007
" They played trivia games, fielded grounders, pitched and hit in cages, and had their pictures taken so their images could adorn replica baseball cards and Wheaties cereal boxes. Hats and jerseys were provided for the photos, though many attendees came decked out in baseball regalia. Juan Hernandez, 9, of Elk Grove, got to ask former Giants and A's star Vida Blue a question at a faux press conference. "Who's the best hitter you ever faced. " Hernandez asked. Tony Gwynn, said Blue, or perhaps... (San Francisco Chronicle -- Sports)
General Mills Q4 earnings up, gives 2008 estimates Jun 29, 2007
The maker of Wheaties and Cheerios cereals, Yoplait yogurt and Progresso soup said it expected prices for raw materials to rise 5% next year, including a $260 million increase in the cost of corn, oats, natural oils and dairy. General Mills CEO Steve Sanger said the company had hedged about half the cost of its commodities and 70% of its energy costs going into the year. (USA Today -- Money)
General Mills profit just below estimates, shares dip Jun 29, 2007
Sales of the company's Big G cereals Cheerios, Wheaties, among others also rose 6 percent during the quarter, a spokeswoman said. The company expects its commodity costs to rise 5 percent in fiscal 2008. (San Diego Union-Tribune -- Business)
Kemper sets sights on triathlon event Jun 14, 2007
Hunter Kemper, fresh off his recent appearance on the Wheaties cereal box, will be competing in the richest event ever on the elite triathlon circuit Sunday in Des Moines, Iowa. Kemper, a Longwood native and Lake Brantley High grad, will be part of the field competing for more than $700,000 in cash and prizes. (Orlando Sentinel -- Sports)
General Mills shrinks cereal boxes to raise prices Jun 8, 2007
The maker of Wheaties and Lucky Charms has been looking for a way to boost profits on its cereals. It sold as much cereal during its most recent quarter as it did in the same period a year ago, but at lower prices because of promotions. (AZCentral -- Business)
General Mills raising cereal prices; Wall Street's not happy Jun 6, 2007
But the maker of Wheaties and Lucky Charms ran into skepticism on Wall Street, where investors sent its shares down and one analyst downgraded the stock. Spokesman Tom Forsythe said General Mills customers should actually see lower prices per box. (USA Today -- Money)
NAHS engineering students keep winning streak alive May 23, 2007
Students there will say it isn't Wheaties. It's freshly-squeezed orange juice. (Chetek Alert, WI)
Remember the lure that got away? May 19, 2007
The lake is up, the water is clear and the spawn in on for many species just don't for get to take along a can of corn or a box of wheaties ... Wheaties cereal can be used as excellent carp bait. (Pratt Tribune, KS)
Competition fierce on Friday at the 33rd annual Special Olympics Apr 29, 2007
Whaley said he's familiar with the Wheaties Breakfast of Champions commercials for the cereal. But he said he elected to go with a chicken biscuit from McDonald's for his pregame meal. (Catoosa County News, GA)
Gators Repeat Mantra: Returning Was Right Move Apr 4, 2007
ANOTHER HONOR: Wheaties will issue a special edition cereal box commemorating the 2007 NCAA champion Gators. General Mills Inc., which makes the cereal, said the box will be available nationwide in two to three weeks. (Tampa Bay Online, FL -- Sports)
Breakfast of Champions Honors Gators Apr 4, 2007
Wheaties will issue a special edition cereal box commemorating the 2007 NCAA champion Florida Gators men's basketball team ... Wheaties, which markets itself as the 'Breakfast of Champions,' has recognized several hundred amateur and pro athletes over the years. (The Ledger)
LADY VOLS HEAD TO ARKANSAS TO TAKE ON THE LADY 'BACKS Feb 22, 2007
" Gates for the 1:00 p.m. tip-off will open 30 minutes earlier at 11:30 a.m. SURPRISE! UT IS #1 IN SOS/RPI I know it is a huge surprise but the Tennessee Lady Vols hold a large percentile advantage in both the Ratings Percentage Index and the Strength of Schedule through 27 games. Also listed are UT's opponents this season. RANKTEAMW-LRPISOS RankSOS Rating 1Tennessee25-20.738510.6760 2Duke28-00.717420.6232 3UConn25-20.685170.6048 6UNC26-20.6670340.5798 8Georgia23-50.658980.6047... (Utladyvols.com)
LADY VOLS LOOK TO CLINCH SEC CROWN AGAINST LSU MONDAY NIGHT Feb 18, 2007
" Gates for the 1:00 p.m. tip-off will open 30 minutes earlier at 11:30 a.m. UT OUTLASTS FIESTY OLE MISS On Feb. 15, the Tennessee Lady Vols quickly saw why Ole Miss was able to defeat both LSU and Vanderbilt. The Rebs were just plain aggravating on defense playing gnat-like and covering every inch of the floor. Offensively, Mississippi scored 69 points on the Lady Vols - the most of any SEC team to date. UT's five-point halftime lead over Ole Miss was UT's smallest margin over an SEC opponent... (Utladyvols.com)
LADY VOL BASKETBALL HOSTS OLE MISS THURSDAY Feb 15, 2007
" UM's Carla Bartee had 14 points, Danetra Forest added 13 and Armintie Price finished with 10 for the Rebels (12-9, 2-6), who lost four of five and eight of their last 11. To that point in the season, the Rebels were 0-5 in SEC home games. FACING THE RANKED Tennessee faced their 11th ranked opponent of the 2006-07 season in the win over #9/14-ranked Georgia on Feb. 5. UT is 9-2 in games versus ranked teams out of 25 total contests. Meanwhile Mississippi will be taking on their sixth ranked... (Utladyvols.com)
TENNESSEE TRAVELS TO AUBURN THURSDAY NIGHT Feb 8, 2007
WHEATIES HONORS LADY VOLS. Wheaties unveiled its newest Breakfast of Champions box on Feb. 1, 2007, at halftime of the Tennessee-South Carolina game ... The special-edition, 18-ounce Wheaties package, features the UT women's basketball program and coach. (Utladyvols.com)
TENNESSEE VS. GEORGIA - GAME PREVIEW Feb 4, 2007
" "The Tennessee women's basketball team has left a distinctive mark in the world of college basketball by showcasing unparalleled performance, a competitive drive, a sense of pride, and dedication over the years," said Dan Stangler, Wheaties brand manager. Launched in 1924, Wheaties is the No. 1 whole-grain wheat flaked breakfast cereal in the country. LADY VOLS: THE BEST AND THE WORST OF 2006-07 MOST POINTS BY TENNESSEE IN A GAME:1 02 points ....vs. Chattanooga (11/12) LEAST POINTS BY... (Utladyvols.com)
WHEATIES HONORS UNIVERSITY OF TENNESSEE LADY VOLS BASKETBALL TRADITION Feb 3, 2007
The new Wheaties box featuring Pat Summitt ... - Wheaties unveiled its newest Breakfast of Champions box Thursday in front of thousands of cheering UT fans at halftime during a game at Thompson-Boling arena, the largest home fan base in women's college basketball ... "It is a great honor to be the first women's collegiate basketball coach to be featured on the front of a Wheaties box," said Head Coach. (Utladyvols.com)
Names in the Games Feb 1, 2007
CHAPEL HILL, N.C. (AP) Roy Williams had better eat his Wheaties, especially now that the cereal is paying tribute to the coach's storied North Carolina basketball program. The cereal called "Breakfast of Champions" unveiled a box celebrating the Tar Heels' basketball program on Wednesday. (San Francisco Chronicle -- Sports)
Carolina Featured On Wheaties Cereal Box Feb 1, 2007
Wheaties Pays Tribute To Carolina's Basketball Tradition :: Special-edition Wheaties package celebrates one of college basketball's winningest teams ... Carolina basketball is featured on the cover of Wheaties ... Wheaties Pays Tribute To Carolina's Basketball Tradition Special-edition Wheaties package celebrates one of college basketball's winningest teams. (Tarheelblue.com)
Nelson and Woods: apples and oranges Feb 1, 2007
Nelson's big endorsement came from Wheaties for $200 and too much cereal, and he only got that deal after breaking the PGA Tour record with his fifth straight win. "I never had an agent, so I talked to them myself and they put my picture and some statistics about me on the box and paid me $200 plus a case of Wheaties a month for six months," Nelson wrote in his 1993 autobiography ... "I had to give most of the cereal away, because while I liked Wheaties fine, you can only eat so much of it.". (Buffalo News -- Sports)
Wheaties Honors UNC Basketball Feb 1, 2007
By Inside CarolinaPosted Jan 31, 2007 CHAPEL HILL, N.C.--Wheaties, the cereal also known as "The Breakfast of Champions" has chosen to honor the tradition of one of college basketball's greatest programs. Wheaties wishes to honor the five-time national basketball champions with an interlocking "NC" logo over the backdrop of the home court in the Dean E. Smith Center ... "It is a treamendous honor and compliment for the Carolina Basketball program to become a part of history with Wheaties," said... (InsideCarolina.com)
Cheerios, An Invention That Almost Didn't Happen Jan 25, 2007
Les Borchardt also conducted research other familiar cereal brands including Wheaties and Kix. . (WCCO.com, MN)
Daily Briefing Jan 12, 2007
The maker of Wheaties cereal and Yoplait yogurt also told analysts that it has not been able to raise prices to fully offset rising costs for ingredients. It repeated its forecast made in December that it would spend an additional $145 million on ingredients and energy during the current fiscal year, which ends in May. (Atlanta Journal-Constitution -- Business)
