New front-of-package food labels coming next year Nov 1, 2008
Kraft said it plans to put the labels on hundreds of its products, including Triscuit crackers, Crystal Light drink mix, Miracle Whip, sugar-free Jell-O, and some 100-calorie snack packs like chewy granola bars. ConAgra, based in Omaha, Neb. (Carlisle Sentinel, PA)
Look for new food labels in '09 Oct 25, 2008
Kraft said it plans to put the labels on hundreds of its products, including Triscuit crackers, Crystal Light drink mix, Miracle Whip, sugar-free Jell-O, and some 100-calorie snack packs like chewy granola bars. Other companies involved include Kellogg Co., ConAgra Foods Inc. and Unilever NV.. (Crain's Chicago Business)
Quick Healthy Snacks for Children May 4, 2008
Take 7-10 Triscuit crackers and arrange them on a plate that can go into the microwave. Add a small spoonful of tomato sauce on top of each cracker. (Suite101.com)
Gluing together success Nov 14, 2007
All of the boxes in a run are often identical in size, differing only in the design and text printed on them (for instance a box of regular Triscuit crackers and the reduced-fat version, Edgar pointed out). The Baumer gluing and inspection machine will read a code on the side of the box to make sure the boxes aren't intermingled on the same skid, he explained. (Dayton Business Journal, OH)
Consumer goods packages now shout to get your attention Aug 10, 2007
So a package of cheese could say "I go well with Triscuit crackers" when a shopper picks it off the shelf. As the costs of the chips come down, marketing executives said this and other technologies would appear more on shelves. (International Herald Tribune -- Business)
Oscar Mayer ad account awarded Jul 11, 2007
Kraft also pulled the ad business for Kraft Singles cheese, Ritz and Triscuit crackers and Grey Poupon and Oscar Mayer Lunchables. The Ritz business includes the traditional Ritz cracker, Ritz Toasted Chip and Ritz Simply Social. (Chicago Tribune)
25% Cut at JWT Chicago May 3, 2007
Earlier this month, Kraft moved creative duties on its $40 million Lunchables account to Interpublic Group's DraftFCB here, and put brands such as Oscar Mayer meats, Grey Poupon mustard, Kraft Singles and Ritz and Triscuit crackers (worth about $165 million in media spending) into review. The Northbrook, Ill. (AdWeek)
$165 Mil. Kraft Up for Grabs Apr 17, 2007
The company is moving creative duties on its $40 million Lunchables account to Interpublic Group's DraftFCB here, while the other assignments, including Oscar Mayer meats, Grey Poupon mustard, Kraft Singles and Ritz and Triscuit Crackers, are up for grabs. Both roster and non-roster agencies will be invited into the review, a client representative said. (MediaWeek.com)
