Keeping the earth clean Feb 15, 2008
"I know a lot of you bring Lunchables to school, but if you put the food inside a Lunchable to one side and the trash on another, you'll see just how much is being thrown away," Carew explained to the Green Team. Alternatives to a Lunchable include sandwiches, which can be wrapped in one bag. (Niles Star, MI)
Organic education Feb 9, 2008
The company also has a plant in Wisconsin that processes "organic lunchables" that can include a cheese stick, raisins, carrots, crackers and meat sticks. Potter already sells to Whole Foods in Northern California and expects to be selling at the Fresno store soon, as well as to Costco. (Fresno Bee -- Local)
Inventor says he has a batter idea Feb 1, 2008
Backed by "friends and family" financing, O'Connor found a food packer who could mass-produce the batter, bought some equipment and is hoping his stab at making an easy process even easier becomes the next Lunchables ... Uncrustables (2003): After Lunchables became a huge hit, Smucker's produced its first line of Uncrustables, small peanut butter and jelly sandwiches with the crusts cut off, encased in plastic. (San Francisco Chronicle)
BOOKS ABOUT EATING Jan 15, 2008
What it'll make you hungry for: Grilled Cheese, PBwiches and Lunchables. "Alive"By Piers Paul ReadA Chilean soccer team's plane crashes in the Andes Mountains. (Daily Orange, NY)
Harvesting daylight Dec 10, 2007
The stores are "about a third the size of a typical supermarket, but four times that of a convenience store." BusinessWeek compares Fresh & Easy children's snack pack to category leader Oscar Meyer's Lunchables. "The Smart Box contains crackers, string cheese, raisins, carrots, and a small container of organic grape juice. Nearby, Lunchables offer pizza and nachos." Smart Box expires quickly while Lunchables can stay on the shelf for an eerie length of time. (Boston Globe)
Build A Better Lunch Nov 28, 2007
E-Mail News Alerts Get breaking news and daily headlines. Healthy Recipes From Lee Howes. (KCRA 3, CA)
Convenience meets low cost Nov 16, 2007
Alongside such offerings as Fresh & Easy's olive tapenade, there are well-known brands like Chef Boyardee, Ragu and Oscar Mayer Lunchables. The goal, Fresh & Easy executives say, is to return to the neighborhood market feel, where consumers can do all their shopping in an easier-to-manage format with healthy and affordable foods. (San Diego Union-Tribune -- Business)
For some of us, complaining never gets old Oct 19, 2007
What's up with Lunchables. You know, the sliced deli meat, sliced cheese and perfectly round crackers packaged neatly in a colorful plastic container. (Longview Daily News, WA)
Healthy Vending Oct 17, 2007
Among the new items that will be available are flavored milk, yogurts, string cheese sticks, beef jerky sticks, fresh fruits, sandwiches, lunchables, puddings and Jell-o. School officials have endorsed the project, saying the innovative ideas coming from students is refreshing. (Harlan Tribune, IA)
Morning coffee with - Mary Foley Sep 15, 2007
Advertisement Last updated Saturday, Sep 08, 2007 - 05:18:27 am MST Sierra Vista, Arizona. Morning coffee with Mary Foley. (Sierra Vista Herald, AZ)
$200 Mil. U.S. Census to DraftFCB Sep 6, 2007
In April, Kmart awarded creative chores on its estimated $200 million U.S. ad account to the shop, the same week DraftFCB scored the $40 million Kraft Lunchables business. On the down side, DraftFCB's New York office in July cut at least 50 staffers as Verizon shifted direct marketing chores to IPG's MRM.. (MediaWeek.com)
Dairylea advert 'misled' public Aug 29, 2007
Kraft said it had reformulated its Lunchables range. A Dairylea online advert claiming its Lunchables snack was "packed with good stuff" was misleading, a watchdog says ... Maker Kraft said Lunchables had since been reformulated, reducing saturated fat and salt contents to levels comparable with a home-made sandwich. (BBC News -- UK)
Dairylea gets health kick Aug 29, 2007
Dairylea Lunchables: Kraft said the online ads targeted adults. An internet campaign for Dairylea Lunchables, a children's cheese-based snack, has been banned by the advertising watchdog for falsely promoting it as a healthy product ... The Advertising Standards Authority received three complaints about the ad campaign, which used the strapline "Packed with good stuff", arguing that the range of Lunchables products contained high levels of salt and saturated fat. (Guardian Unlimited)
Even your grocery list isn’t private Aug 25, 2007
You ll struggle, and will start to add things that don t make much sense, like, supper food, film for camera, Lunchables, US Weekly, raspberry shampoo. This is the one to forget to take. (Scranton Times, PA)
Beyond the pail: The four-star lunch box is full of compartments, containers and cool Aug 10, 2007
But now it's gone well beyond just a bag, as lunch boxes must accommodate all manner of previously uncommon foods, from sushi and giant water bottles to Lunchables and special veggie-and-dip cups. Those new designs can help make food, especially healthy food, appealing to children, says Jennifer McCann, a Kennewick, Wash. (Missoulian, MT)
School lunches: Healthy ideas for kids Aug 8, 2007
" Lisa Cronic of Decatur agrees. She likes to make lunches her children don't want to trade at lunchtime. "Get them involved in choosing their own lunches," she says. Cronic enlists the help of her 5-year-old son, Asa, who loves cheese. They try out samples at the Whole Foods counter, then select a few favorites. She also looks for creative ways to pack a lunch for her 9-year-old daughter, Terryl. A favorite is homemade mini-tacos stuffed with chicken and cheese. She heats them in the morning in... (Atlanta Journal-Constitution -- Living)
Industries crossed self-imposed decency standards Jul 14, 2007
Transformers are everywhere these days - in Burger King meals, in Lunchables snacks and on the airwaves of television programming aimed at children as young as 3. Spiderman is spinning his web over juice drinks and snack crackers. (West Frankfort Daily American, IL)
Ogilvy wins Kraft's Oscar Mayer ad account Jul 11, 2007
The food behemoth has already moved from JWT so far this year: Miracle Whip (to DDB); Lunchables (to DraftFCB); Nabisco (to Euro RSCG), and Kraft Singles (to Nitro). The account moves forced JWT to lay off about 30 people, roughly 25% of its Chicago staff, and replace its Windy City president and creative chief. (Crain's Chicago Business)
Oscar Mayer ad account awarded Jul 11, 2007
Kraft also pulled the ad business for Kraft Singles cheese, Ritz and Triscuit crackers and Grey Poupon and Oscar Mayer Lunchables ... It awarded the Kraft Singles account to Nitro New York, an independent advertising agency and Oscar Mayer Lunchables packaged meals to Draft FCB, which is part of the Interpublic Group of Companies. (Chicago Tribune)
$60 Mil. Oscar Mayer Moves to Ogilvy Jul 10, 2007
That spending is believed to include the $40 million Lunchables account, which moved to Interpublic Group's DraftFCB earlier this year. Kraft's shift of nearly $200 million of business out of its longtime agency resulted in layoffs and a management shakeup at JWT. Most of the business has been awarded to new agencies Havas' Euro RSCG won the Nabisco crackers business, and independent Nitro won Singles processed cheese. (AdWeek)
Son can't find decent meal in Land of Always and Never Jun 23, 2007
Some of his requests, like expensive Lunchables, fell on my deaf ears. We have a grocery budget that's already struggling under the weight of his journey to manhood. (Waterloo Courier, IO)
Kids ride back and forth in time Jun 13, 2007
They had dined on Lunchables and had nonstop snacks as well. Sara Jones, 6, was on the train with her mom and siblings after missing a scheduled trip for BNSF employee families. (Casper Star-Tribune, WY)
Kraft Shifts Crackers to Euro RSCG Jun 12, 2007
Lunchables ($40 million) shifted to DraftFCB in April, while Oscar Mayer meats, Grey Poupon mustard and Kraft Singles remain under review. A client representative said those brands would be assigned by summer's end. (MediaWeek.com)
JWT's Chicago Chiefs Prepare to Exit Jun 1, 2007
They include Lunchables, which shifted to Interpublic Group's DraftFCB in Chicago, and five other brands now in review: Oscar Mayer, Grey Poupon, Kraft Singles, Ritz Crackers and Triscuit. The office, which has more than 90 staffers, still handles U.S. creative duties on Kraft's Philadelphia Cream Cheese and Wheat Thins; JWT's overseas Kraft assignments include Jacob Suchard, Vegemite, Kenco and Royal. (MediaWeek.com)
25% Cut at JWT Chicago May 3, 2007
Earlier this month, Kraft moved creative duties on its $40 million Lunchables account to Interpublic Group's DraftFCB here, and put brands such as Oscar Mayer meats, Grey Poupon mustard, Kraft Singles and Ritz and Triscuit crackers (worth about $165 million in media spending) into review. The Northbrook, Ill. (AdWeek)
Faddish drink catches attention -- of critics Apr 29, 2007
Since March, it has received a gusher of media attention, most of it originating with vehement critics who have charged that it is an attempt to attract underage drinkers, have called for legal action against Anheuser-Busch, and have labeled Spykes "liquid lunchables.". George Hacker, who oversees the alcohol policy project at the Center for Science and the Public Interest, lists several ways Spykes might appeal to young people -- sweet flavors (Hot Chocolate is one), the promise of a caffeine... (Boston Globe)
Draft Focuses on Results Apr 20, 2007
DraftFCB has been on the , adding the $200 million Kmart business and the $40 million Kraft Lunchables account. . (MediaWeek.com)
$165 Mil. Kraft Up for Grabs Apr 17, 2007
DraftFCB gets Kraft's Lunchables ... The company is moving creative duties on its $40 million Lunchables account to Interpublic Group's DraftFCB here, while the other assignments, including Oscar Mayer meats, Grey Poupon mustard, Kraft Singles and Ritz and Triscuit Crackers, are up for grabs. (MediaWeek.com)
Kraft not worried about supplies for Oscar Mayer Apr 11, 2007
But while the sandwiches are somewhat reminiscent of Lunchables, an Oscar Mayer lunch kit for kids that has been wildly successful for the company since its 1988 launch, analysts like Morningstar's Warren question how well Deli Creations will catch on. "I think it's difficult to say that the average consumer is going to buy those and warm them up at work when they can just as easily run down to Subway or Quiznos," Warren said. (Crain's Chicago Business)
Crossed-Off and Barred Apr 11, 2007
She d have a Lunchables, usually turkey, with Cheetos, and a Pepsi, too ... Roast-beef sandwich, turkey Lunchables, just like old times. (San Antonio Current, TX)
Kids see hours of fat food TV ads Mar 30, 2007
"Burger King, Lunchables, McDonald's, Pop Tarts, Cheetos, Burger King again. It was all junk food ads, just one commercial after another," said the Belmont mom. "It was ridiculous.". (San Francisco Chronicle)
$40 Mil. Lunchables Goes Into Play Mar 20, 2007
Lunchables Goes Into Play ... Lunchables Goes Into Play March 19, 2007 By Aaron Baar ... CHICAGO Kraft Foods has placed its $40 million Lunchables advertising account, currently at WPP Group's JWT here, in review, the client has confirmed. (MediaWeek.com)
Chew on this: Healthy snacks are a hit Mar 18, 2007
As a healthier alternative to Lunchables, which are available in the supermarkets, McSpiritt said the elementary schools offer the extremely popular Lunch Munchies. They contain string cheese, grapes, vegetables and dip, water, juice, milk and a cookie product, like Teddy Grams. (Madison Eagle, NJ)
Fat and snack trap Mar 18, 2007
To thousands of today's parents, life is now about Lunchables and Happy Meals, slices of pizza and candy kept around for bribes. Life moves too fast to slow down enough and count every gram of trans fat. (Washington Times)
Kraft surprises analysts by not slimming down Feb 21, 2007
of Polygon Web Creations, is one of many high-powered execs with successful careers and families who have very risky hobbies. (Crains) was supposed to go on a diet, but it didnt. (Crain's Chicago Business)
Click here to read more. Feb 1, 2007
I want to go food shopping with you and buy lunchables. I want to go to Batman begins Movie with you. (Fredericksburg.com, VA)
Whole grain hits, misses Jan 6, 2007
Lunchables Sensible Solutions Lunch Combinations. Oscar Mayer is calling these new, slightly nutritionally tweaked lunch kits with candy, Kool-Aid and additive-filled food "sensible." We call that crazy. (Atlanta Journal-Constitution)
Kitchen resolutions Jan 4, 2007
I VOW to bring a yummy lunch to work daily - and not just leftovers or lunchables. Save money, control portion size, eat healthier, and enjoy exactly what you want. (AZCentral -- Home)
