Pernod Boosts Absolut Ads, Whisky in China as Debt Rules Out Acquisitions Feb 26, 2010
Feb. 26 (Bloomberg) -- Chief Executive Officer will increase advertising behind brands such as Absolut vodka and invest in whisky and cognac growth in China while his balance sheet bars acquisitions. Paris-based Pernod wont pursue other businesses until the company attains an investment-grade credit rating, Pringuet said in an interview at Bloombergs New York office yesterday. (Bloomberg -- Asia)
Warhol gets his 15 minutes Feb 19, 2010
Newman's oil painting of a hamburger, much like Warhol's studies of the Absolut vodka bottles or Campbell's soup cans, makes a work of art out of a mundane subject. Kohler said that future exhibits would feature specific aspects of Warhol's work. (GW Hatchet, Washington DC)
Ohio liquor sales up again in 09 Jan 27, 2010
Absolut vodka (262,882 gallons) 9. Black Velvet Canadian whiskey (244,127 gallons) 10. (Cincinnati Business Courier, OH)
USL: World's No 2 Jan 25, 2010
It displaced French conglomerate Pernod Ricard, makers of Chivas Regal and Absolut Vodka. USL ended 2009 with sales of 100 million cases compared to 94 million cases for Pernod. (India Times)
Naomi Klein on corporate branding Jan 19, 2010
In May 2009, Absolut Vodka launched a limited edition line called "Absolut No Label." The company's global public relations manager, Kristina Hagbard, explained that "For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea that no matter what's on the outside, it's the inside that really matters.". A few months later, Starbucks opened its first unbranded coffee shop in Seattle, called 15th Avenue E Coffee and Tea. (Sydney Morning Herald -- Opinion)
