Most RI women don't consider themselves pretty Jul 17, 2005
A young woman sits and seems to be talking to herself," When I walked into a mall, I looked at the mirror, wow, how beautiful my hair is." It's the closing line of a television advertisement for Dove shampoo. In another television advertisement for Dove soap, a product of multi-national company Unilever, a young woman touches her cheek and also comments on her beauty. (Jakarta Post, Indonesia -- Features)
* Ad chief advises on branding Nov 22, 2004
"When advertising Dove shampoo internationally, we had local users do testimonials on TV. But how are you going to promote the brand in a place where hair cannot be shown?" she asked. As shown on TV commercials, a smiling Islamic woman wearing hijab in Malaysia tells a camera how her husband and kids love to touch her soft and smooth hair after she uses the products. (Taipei Times, Taiwan -- World)
Dove captures higher sales with new-formula shampoo Oct 27, 2004
DOVE Shampoo, a Unilever brand, hopes to capture a substantial share of the RM290mil a year market with its latest scientific breakthrough Milk Protein Essence , a major ingredient in the new shampoo, Unilever Malaysia said in a statement. In a span of just four years since it was launched in Malaysia, Dove shampoo has emerged as a popular brand in the premium hair care products market. (The Star Online, Malaysia -- Business)
TV ad role for stylist May 3, 2004
Brian Brown, creative director of The Mark Jermin salon in Swansea's city centre successfully auditioned for the leading role as a hair stylist in the new Dove shampoo and hair care advertising campaign. He spent four days filming at Pinewood studios shooting the commercial. (ic Wales, UK)
Dove uses happy customers to endorse product Nov 15, 2003
KUALA LUMPUR: Getting ordinary people to endorse their products is a marketing strategy that has been employed by Dove, a company that produces personal care products such as soaps and shampoos, for more than 40 years. Locally, Dove recently went in search of a Malaysian spokesperson for a new shampoo, and 27-year-old Sia Siew Mun was chosen over 1,500 other women (The Star, Malaysia)
