Consumer Fear Could Extend Malaise Apr 5, 2008
Trend analyst Faith Popcorn, founder of the consulting firm BrainReserve, sees the "stripping down" trend as positive. "I think we are going back to the '50s decade," said Popcorn, who expects consumers will start growing food in their own gardens and learn to extend the life of worn garments by mending them. (Atlanta Journal-Constitution -- Business)
Consumers cut back on small pleasures Feb 28, 2008
Trends guru Faith Popcorn puts it this way: "It's cooler not to spend.". There's no turning back soon for mortgage loan originator Martin Richardson of Suffolk, Va. (USA Today -- Money)
How to escape the madness Jan 22, 2008
American trend forecaster Faith Popcorn coined the term "cocooning" in the 1990s when computers allowed more people to work from home. Some analysts say the trend picked up pace after the tragedy of September 11, 2001, as more people set up home offices, bought espresso machines and created uber-cool entertainment spaces. (Sydney Morning Herald -- Entertainment)
Q&A: Faith Popcorn Jan 14, 2008
Q&A: Faith Popcorn January 14, 2008 By Joan Voight ... Longtime futurist and author Faith Popcorn warns that optimism is pass; and brands that trumpet their benefits are hopelessly out of tune with consumers who are sick and tired of marketing's noise. (AdWeek)
Social networking 2.0 Jan 1, 2008
Then again, there's another possibility: glorious, damn-the-torpedoes, guilt-free indulgence - pleasure revenge, in the words of Faith Popcorn, founder of BrainReserve marketing consultancy. "We just can't take all this bad news, so to some degree you start to understand the 'let's fiddle while Rome is burning' attitude, which will only increase," Popcorn says. (Yahoo News -- Technology)
And The Devil's Assistant Wore Oct 9, 2007
Faith Popcorn, chairman, Faith Popcorn's Brain Reserve, New York. A REAL DISCONNECT. (Forbes)
All-Time Low Aug 8, 2007
Yours truly was corralled into taking a picture of trendspotter Faith Popcorn with Hillary and Popcorn's family. "Senator, this woman predicts the future, you know," someone said to Hillary Clinton, who quipped: "Yes, I want her to tell me all about it.". (Fox News)
AROUND THE HOUSE Jun 3, 2007
"I do think children of Baby Boomers are more inclined to live for the moment, so maybe that has something to do with it. Or maybe it's a result of the 'nesting' phenomenon Faith Popcorn predicted back in the '80s.". On the other hand, it could be related to the mobility of modern work. (San Francisco Chronicle)
Content Insider #83 May 31, 2007
Business Issues: Page (1) of 1 - 05/27/07. Teachings of the Wii Generation. (Consumer Electronics Net)
Bull, Bear Grapple in Vacation Home Market May 14, 2007
"In 2005, the median age was fifty-two. That is a significant change, and it's interesting to speculate on why more people are exhibiting this 'seize the day' mindset. I do think children of baby boomers are more inclined to live for the moment, so maybe that has something to do with it. Or maybe it's a result of the 'nesting' phenomenon Faith Popcorn predicted back in the '80s.". Real estate, over the long haul, has always been a good investment. (RealtyTimes)
How the Rich Sleep: Mar 14, 2007
"Whose Bed Is It Anyway?" brushes up against trendologist Faith Popcorn at its conclusion, citing her observation that sleep trumps sex in most households. "To Have, Hold and Cherish, Until Bedtime" embraces that notion in the second paragraph. (Slate)
